7/12/2023 0 Comments Expo 2020 dubai korea pavilionIn terms of archaeological pieces, however, Morocco brought a replica of a 315,000 year-old Homo sapiens skull discovered in the late 2000s and considered the oldest ever found. Morocco exhibits a considerable collection of original art in different rooms, with a selection that shows a mix of tradition and modernity. Original modern art in the Morocco Pavilion at Expo 2020 Dubai (César Corona / Expomuseum). A notable case of original art in an Expo is Pablo Picasso’s painting "Guernica," which was commissioned for the Spain Pavilion at Expo 1937 Paris. However, only a few countries make the extra effort to add value to the visitors’ experience by exposing them to original objects brought from the country, particularly art and archaeological pieces. Host and participating countries make large investments to be as well-represented as possible for the limited duration of the Expo. Visiting an Expo is a unique experience that many visitors remember for decades. In the Morocco Pavilion at Expo 2020 Dubai (César Corona / Expomuseum).Īuthenticity is the second public diplomacy best practice worth highlighting in the Morocco Pavilion. Pavilion at Expo 1967 Montreal, which continues today to communicate a national message through architecture, the Morocco Pavilion will remain after Expo 2020 Dubai and will be repurposed for housing as part of the District 2020 project.Įxhibit about clean energies featuring traditional Moroccan doors The pavilion has 22 rectangular volumes and 10 hanging gardens built around a central courtyard, reminiscent of traditional Moroccan architecture. Ramp connecting exhibition rooms in the Morocco Pavilion at Expo 2020 Dubai (César Corona / Expomuseum). Its impressive seven-floor pavilion used new and ancient earthen architecture techniques and materials brought from within a three-mile radius that keep the interior cool. At Expos, architecture often carries messages of modernity or tradition.įor Expo 2020 Dubai, Morocco’s architecture is both traditional and modern. Architecture is a powerful communication channel because of its multi-sensorial qualities and the ability to fully immerse the visitor in a narrative. Purposeful communication through architecture is a public diplomacy best practice. Morocco came to Expo 2020 Dubai with strengths complementary to those of Germany: a message of tradition through architecture, authenticity through original art and pride through a multi-faceted exhibition.įacade of the Morocco Pavilion at Expo 2020 Dubai (César Corona / Expomuseum). In my last post, I talked about Germany at Expo 2020 Dubai with its message focused on education, strong participation framework derived from consistent governmental efforts, and clear understanding of the nature of Expos and their audiences. National participation in Expos takes different shapes. From the hundreds of pavilions I have visited in six Expos, only a few have changed my perception so deeply and quickly. In my mind, Morocco went from a regular country to one that has played an important role in the history of humankind. I entered the Morocco Pavilion with a relatively good awareness of the country but left with a much richer understanding of its role in the world, particularly as an Arab state. Perhaps the most impressive public diplomacy quality of the pavilion is the immediate effect it had on me. There was something about the Morocco Pavilion that attracted me, and after enjoying its exhibition and talking with its hosting staff, it became one of my favorites in terms of public diplomacy best practices. As I walked through the Expo site, one pavilion that was not on my plan caught my attention. Read part 1, part 2, part 3 and part 4 (Germany Pavilion).ĭuring my first day at Expo 2020 Dubai, I planned to visit the pavilions of countries that tend to be the stars in these mega-events. The author is CPD Assistant Director for Engagement and CEO of. Note from the CPD Blog Manager: This is part 5 of a photo essay series exploring Expo 2020 Dubai through historical context, individual country participation and public diplomacy opportunities through World Expos.
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